This past week, there's been a change taking place at the corner of Greene Street and Canal in New York City. As the photos show below, the appearance of Rockstar's advertisement on the large wall changed from the initial big "IV" logo to the "Grand Theft Auto IV" version. It's probably safe to say now that this is the logo you'll find on the final box cover of the game, and not the previous one as many had suggested.
One can only wonder if this was their initial strategy all along, and that the "IV" logo on its own was perhaps a way of portraying a change or revolution in the GTA series.
*End of nerd moment.*
Photos courtesy of nicknormal