Rockstar's first GTA V viral marketing campaign has begun, starting with a number of tweets from the previously dormant Epsilon Program.
The Epsilon Program first made an appearance in GTA San Andreas and has been mentioned numerous times on radio stations and by pedestrians. The religious cult brainwashes it's followers into handing over large amounts of money and is believed to be a parody of the infamous Church of Scientology.
Will we see more GTA V viral marketing in the coming weeks and months? Join the discussion on GTAForums.